Synernet® offers marketing consulting and technical development services that focus on the point where current and emerging Internet technologies intersect with traditional marketing communications and information distribution.

 

With extensive experience in direct response and database marketing, print media production and web authoring/hosting and document repurposing, Synernet brings a perspective that bridges traditional marketing methodologies and new media/e-commerce opportunities.

 

We seek to become involved during the initial development phase of the new media venture, when technical possibilities must be tested against general business and financial realities to deliver early, demonstrable results and proof of concept  on schedule and on budget.

 

This is generally concurrent with initial private placement financing efforts and business plan development, or in established firms, concurrent with development of the internal venture funding and business operating plan.

 

Additionally, we provide due diligence services  evaluating the product- or technology-life cycle, strategic fit, and marketing positioning possibilities of business units and their underlying technologies. Most frequently, these services are provided to clients incident to their consideration of those business units for acquisition or major investment, or to assist in valuation for sale or transfer.